Terms of Service

1. Agreement to Terms

These Terms of Service ("Terms") constitute a legally binding agreement between you and PureFlow Fitness & Nutrition ("PureFlow," "we," "us," or "our"). By accessing or using our website at coaching.pureflowfitness.ca (the "Site") or engaging our coaching services, you agree to be bound by these Terms.

If you do not agree to these Terms, you must not access or use our Site or services.

2. Services Overview

PureFlow Fitness provides personalized 1-on-1 virtual fitness training and nutrition coaching services. Our services include but are not limited to:

• Free initial consultation calls.
• Customized training programs.
• Personalized nutrition guidance.
• Ongoing coaching support and check-ins.
• Client dashboard access for scheduling and progress tracking.

3. Eligibility

You must be at least 16 years of age to use our Site and services. If you are under 18, you must have the consent of a parent or legal guardian. By using our services, you represent that you meet these requirements.

4. Account Registration

When you sign up through our lead capture form, we create an account for you. You are responsible for:

• Providing accurate, current, and complete information.
• Maintaining the security of your account credentials.
• All activities that occur under your account.
• Notifying us immediately of any unauthorized use.

5. Health and Fitness Disclaimer

This is important — please read carefully.

PureFlow Fitness provides general fitness and nutrition coaching. Our services are not a substitute for professional medical advice, diagnosis, or treatment. By using our services, you acknowledge and agree that:

• You should consult your physician or qualified healthcare provider before starting any fitness or nutrition program, especially if you have any pre-existing medical conditions.
• You voluntarily participate in physical activities and assume all risks associated with exercise, including but not limited to injury, illness, or death.
• Our coaches are certified personal trainers and nutrition coaches, not licensed medical professionals, registered dietitians, or physiotherapists.
• Nutrition guidance provided is for general wellness purposes and does not constitute medical nutrition therapy.
• Results vary by individual and are not guaranteed. Testimonials and transformations shown represent individual experiences.

6. Consultations and Bookings

Free consultations are offered at our discretion and are subject to availability. We reserve the right to:

• Limit, modify, or discontinue the free consultation offering at any time.
• Cancel or reschedule appointments with reasonable notice.
• Refuse service to any individual for any reason.

You agree to attend scheduled consultations on time. Repeated no-shows may result in restricted access to booking future appointments.

7. Intellectual Property

All content on our Site — including text, graphics, logos, images, videos, and software — is the property of PureFlow Fitness or its licensors and is protected by Canadian and international intellectual property laws. You may not:

• Reproduce, distribute, or publicly display our content without written permission.
• Use our trademarks, logos, or branding without authorization.
• Modify, reverse-engineer, or create derivative works from our Site or content.
• Scrape, data-mine, or use automated tools to extract content.

8. User Conduct

When using our Site and services, you agree not to:

• Provide false or misleading information.
• Use the Site for any unlawful purpose.
• Interfere with or disrupt the Site's operation.
• Attempt to gain unauthorized access to our systems.
• Harass, abuse, or threaten our staff or other users.
• Share your account access with third parties.

9. Communications and Marketing

By submitting your contact information, you consent to receiving:

• Transactional emails: Booking confirmations, reminders, and account-related messages.
• Marketing emails: Fitness tips, coaching insights, and promotional content.

You may unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link in any email or contacting us directly. Transactional emails related to your account cannot be opted out of while your account is active.

10. Limitation of Liability

To the fullest extent permitted by applicable law, PureFlow Fitness and its owners, employees, and contractors shall not be liable for:

• Any indirect, incidental, special, consequential, or punitive damages.
• Any loss of profits, data, or goodwill.
• Any personal injury or property damage resulting from your use of our services.
• Any errors, interruptions, or security breaches of the Site.

Our total liability for any claim arising from your use of our services shall not exceed the amount you have paid to us in the twelve (12) months preceding the claim.

11. Indemnification

You agree to indemnify and hold harmless PureFlow Fitness, its owners, employees, and contractors from any claims, damages, losses, or expenses (including reasonable legal fees) arising from your use of our Site or services, your violation of these Terms, or your violation of any rights of a third party.

12. Termination

We reserve the right to suspend or terminate your access to our Site and services at our sole discretion, without notice, for conduct that we determine violates these Terms or is harmful to other users, us, or third parties.

13. Governing Law

These Terms are governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict of law principles. Any disputes arising under these Terms shall be resolved in the courts of Ontario, Canada.

14. Changes to Terms

We may update these Terms from time to time. We will notify you of material changes by posting the revised Terms on this page with an updated "Last updated" date. Continued use of our Site after changes constitutes your acceptance of the revised Terms.

15. Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall remain in full force and effect.

16. Contact Us

If you have questions about these Terms of Service, contact us at: